Adrienne Landau is leaving ~$105K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Adrienne Landau
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: LANDAU10 takes $10 off today
Preview Text: Your $10 off, ready to use
HERO MODULE
Hero Approach: Direct
H1: Bold Starts Here
Subhead: Your $10 off is live
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Use code LANDAU10 at checkout and take $10 off your first order. It's good for 14 days, so no need to rush. But do bookmark it.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: A Few Places to Start
Faux Fox & Faux Mink Coat Two faux fur textures, one coat that stops a room
High Collar Fox Faux Fur Jacket Structured and dramatic, turns any outfit into a look
Channel Quilted Mink Faux Fur Coat Polished, refined, the kind of coat people ask about
Landau Fox Faux Fur Hooded Vest All the warmth, none of the bulk
Imogen Shaggy Faux Fur Vest Layers over anything and immediately elevates it
Catherine Cozy Cow Print Faux Suede Coat Bold cow-print for the woman who does not blend in
2
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Before there were coats, there was paint.
I spent years as an artist working with bold color and rich texture. Not on runways, but on canvas. What I kept coming back to was how color could change the way someone felt the moment they saw it. That idea never left me.
In 1980, I brought it into fashion. The belief was simple: what you wear should feel like it came from somewhere real, not just off a trend board. Every piece we design still starts from that same place. Color, texture, and the confidence that comes from wearing something that actually means something.
In 2020, we made a decision I'm proud of. We went 100% faux fur across every coat and accessory we make. No real animal fur, full stop. It wasn't a marketing move. It was the right thing to do, and honestly, it pushed us to design better.
More than 40 years in, the thing I still love most is hearing from women who say a coat made them feel like themselves. Sometimes for the first time in a long time.
If you're just getting to know us, I hope you find something that does that for you.
Your welcome code is LANDAU10. $10 off your first order, valid for the next 14 days. Use it on anything you love.
– Adrienne
Owner and CEO, Adrienne Landau
3
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INBOX MODULE
Subject Line: Faux fur that doesn't apologize for itself
Preview Text: 40+ years of design has a way of showing
HERO MODULE
Hero Approach: Curiosity
H1: Not All Faux Fur
Subhead: Here's what actually separates us
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most faux fur coats look fine on a hanger. Adrienne Landau pieces look intentional on a person.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What 40 Years of Craft Actually Looks Like
Infographic: Checklist
- 100% faux fur across every coat and accessory. No exceptions, no caveats, no fine print
- Each design starts from an artistic foundation. Color palettes and textures that most outerwear brands have never thought to try
- Four decades of luxury fashion heritage, not a brand that launched last season
- A style range wide enough to cover every personality. Quilted, shaggy, hooded, cape, animal print, vest
- Sizes from XS/0 through XL/16, because confidence is not one size
- Entry points under $100 alongside statement pieces over $600. The range is real
Products Shown
- Shawl Collar Chinchilla Faux Fur Jacket. Plush, draped, unmistakably upscale
- Cutaway Fox Faux Fur Jacket. Cropped, open-front silhouette that commands attention
- Channel Quilted Mink Faux Fur Coat. Refined quilting for women who like polish
4
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INBOX MODULE
Subject Line: LANDAU10 expires in 7 days
Preview Text: Seven days left on your $10 off
HERO MODULE
Hero Approach: Direct
H1: Still Waiting
Subhead: Your discount expires in 7 days
Cta Button: Use It Now
MODULE 2: TRANSITION COPY
Code LANDAU10 is still yours. $10 off anything in the store, but it disappears in a week.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: In Case You Haven't Decided Yet
Faux Fox & Faux Mink Coat Your cold-weather statement piece, already in women's closets across the country
High Collar Fox Faux Fur Jacket For the night you want the outfit to do the talking
Landau Fox Faux Fur Hooded Vest Warmth you can throw on over anything
Imogen Shaggy Faux Fur Vest Your easiest way into the brand, under $250
Catherine Cozy Cow Print Faux Suede Coat Bold enough to make the room turn
5
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INBOX MODULE
Subject Line: We actually welcome the comparison
Preview Text: The comparison nobody puts in writing
HERO MODULE
Hero Approach: Question
H1: Faux Fur or Real
Subhead: See how the brands actually compare
Cta Button: Shop Adrienne Landau
MODULE 2: TRANSITION COPY
Most brands in this category don't like being compared directly. Here's why we don't mind.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Adrienne Landau vs. The Rest of the Category
Infographic: Table
- Fur sourcing | Adrienne Landau: 100% faux, cruelty-free since 2020 | Typical competitor: Real fur mixed in depending on the product
- Design origin | Adrienne Landau: Rooted in fine art. Bold color, rich texture, founded 1980 | Typical competitor: Trend-driven, no founding design identity
- Style range | Adrienne Landau: Animal print, shaggy, quilted, hooded, cape, vest. Full range | Typical competitor: One or two silhouettes, limited personality
- Price range | Adrienne Landau: Under $100 to $600+. Genuinely wide | Typical competitor: Either budget-only or luxury-only, rarely both
- Community | Adrienne Landau: Organic Instagram following. Real women tagging daily life | Typical competitor: Mostly polished, brand-controlled content
- Brand history | Adrienne Landau: 40+ years in luxury fashion | Typical competitor: Newer brands, no established track record
- Sizing | Adrienne Landau: XS/0 through XL/16 | Typical competitor: Often limited. Varies widely by brand
Products Shown
- Faux Fox & Faux Mink Coat. Mixed textures, full luxury feel, no real fur
- Shawl Collar Chinchilla Faux Fur Jacket. Looks like it cost twice what it did
- Landau Fox Faux Fur Hooded Vest. Your cruelty-free entry into the brand
6
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INBOX MODULE
Subject Line: What they said stopped us cold
Preview Text: Real customers. Real coats. Real opinions.
HERO MODULE
Hero Approach: Direct
H1: Don't Take Our Word
Subhead: Take theirs
Cta Button: Shop the Collection
MODULE 2: TRANSITION COPY
We pulled a few reviews that say what we'd never say ourselves.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Real Customers Are Saying
Infographic: Numbered List
- "I was worried faux fur would look cheap. It doesn't. The texture is unreal and nobody can tell the difference.". Jessica M. (On quality and the faux-fur-looks-fake concern)
- "I've had mine for two seasons and it still looks brand new. Worth every penny.". Dana R. (On durability and value for price)
- "I ordered a medium and it fit perfectly. The size chart is accurate. Finally.". Tori L. (On sizing confidence for first-time buyers)
- "I wore it to a work event and three people stopped me to ask where I got it.". Samantha K. (On the head-turning factor in real-life settings)
- "Customer service actually responded to my question the same day. Rare these days.". Priya N. (On post-purchase experience and trust)
Products Shown
- High Collar Fox Faux Fur Jacket. The one people always ask about
- Channel Quilted Mink Faux Fur Coat. Two full seasons of compliments waiting
- Imogen Shaggy Faux Fur Vest. The entry piece that over-delivers
7
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INBOX MODULE
Subject Line: Midnight, Code gone, That's it
Preview Text: LANDAU10 expires. No extensions.
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code expires at midnight
Cta Button: Use LANDAU10 Now
MODULE 2: TRANSITION COPY
Code LANDAU10. $10 off your first order. Expires at midnight tonight. After that, it's gone.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Pick One Before It's Gone
Faux Fox & Faux Mink Coat The mixed-texture statement coat women come back to ask about
High Collar Fox Faux Fur Jacket For the night you want the outfit to speak first
Channel Quilted Mink Faux Fur Coat Polished and refined, the kind of piece you keep for years
Cutaway Fox Faux Fur Jacket The cropped, open-front silhouette that turns heads
Landau Fox Faux Fur Hooded Vest Warmth and personality in one piece
Imogen Shaggy Faux Fur Vest Under $250, and it layers over everything you already own
8
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I noticed you haven't used your welcome code yet and I wanted to reach out before it disappeared entirely.
No pressure. Truly. If the timing isn't right, or you're still deciding, or something just didn't click, that's completely okay. I'd rather you wait and find exactly the right piece than grab something that isn't it.
But if there's something you've been looking at and you have a question. About sizing, about how a piece fits, about what to pair it with. Just reply to this and I'll help you personally. That's not a bot offer. That's actually me.
For what it's worth, the pieces I'd point a first-timer toward are the Imogen Shaggy Vest if you want something easy and layerable, or the High Collar Fox Jacket if you want something that makes a real statement. Both punch well above their price.
Code LANDAU10 gives you $10 off and it expires today. If you want to use it, now's the moment.
Either way, glad you're here.
– Adrienne
Owner and CEO, Adrienne Landau
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.